OUR BROCHURE
Who We Are
At Cassia Digital Agency, we transform your business vision into digital impact.
If your competitors are streaking ahead & you don’t know where to start with “digital”, then we’re your business partner – strategists, architects, & problem solvers who will create your digital action plan, focused on performance & results.
Led by Anne Cutting & Dean McKenna, we work as your strategic partners to bring an outside perspective with insider knowledge, rooted in our extensive strategic experience & digital expertise. Commercially astute, outcome-driven, & digitally agile we help you look as credible online as your business is in real life.
Who We Help
Driven and growth-oriented business owners – based in UK or Australia
Established 7+ years with a turnover > £1.5M
Professional services businesses reliant on founder’s reputation & word-of-mouth
Our clients are businesses facing challenges like:
- Frustrated they are invisible online & the competition are everywhere
- Feeling helpless that referrals are no longer enough to fill the sales pipeline
- Stressed, time-poor, tied up in the day-to-day activities and lack a digital strategy
- Anxious they not reaching the right audience and not getting the right results
- They value straight talking, pragmatic guidance with reliable, collaborative partners
“ Referrals have slowed down, so we need a ‘Plan B’ to grow our sales pipeline”
“We don’t look credible online and our website doesn’t reflect who we are”
“ Everyone expects digital today, but we don’t know where to start”
Digital Strategy
- Fragmented or unclear digital positioning, that does not reach the right audience
- Digital activities that are reactive, ad hoc, tactical or not focused for maximum benefit
- Ineffective or non-existent digital strategy and a skills/resource delivery gap
Digital Presence
- The website does not reflect the brand, values or ambition of the business
- The business is not as visible as the competition – digital footprint needs to be stronger
- Brand positioning and messaging is unclear, inconsistent and fails to differentiate valuedelivery gap
Digital Performance
- Failing to rank across digital channels with authority for relevant keywords or hashtags
- Lacking insights for decision making when KPI’s are missing, not tracked or unclear
- ROI is absent when digital investment is not tied to measurable business outcomes
Proof is in Client Outcomes
Go-To-Market Product
Launch
We defined the digital go-to-market strategy for a new advisory product for a business consulting firm. Guiding the digital positioning, platform design/build and monetisation pathways to enable first-half revenues of £150k following launch. The digital strategy focused on brand quality and expertise, to accelerate market penetration, and lay the foundations for scalable growth.
Increased Google Visibility
We have consistently delivered a SEO strategy with targeted content to increase website traffic by 970% YoY and secured #1 Google rankings for top branded keywords, regularly showing up in SERP features and AI overviews. The uplift in digital visibility contributed to 130% business growth in H1 2025, reinforcing brand authority in a competitive market.
Cassia’s GROW Model for Success
G
ather
- Understand business goals, challenges, ambitions and current digital activity
- Identify obstacles and strategic blind spots that are stalling growth and performance
- Assess opportunities for quick wins and longer-term levers to compound benefits and ROI
R
eframe
- Demystify digital with an actionable roadmap aligned to business ambitions for real impact
- Prioritise high-impact initiatives that address known obstacles to accelerate your progress
- Build your digital footprint so it increases business visibility, engagement & authority
O
utputs
- Implement solutions FOR YOU or WITH YOU to suit your capacity and preference
- Lead efforts to strengthen positioning and messaging to differentiate you from competition
- Refresh your digital content to be visible where your customers search, compare and decide
W
in
- Analyse data and track results against business KPI’s to drive growth and ROI
- Refine digital strategy based on real performance data to keep aligned to business vision
- Evolve your digital assets to compound benefits of your business reputation, value & authority
Anne Cutting
anne@cassiadigitalagency.com
+44(0)7715 420 075
Dean McKenna
dean@cassiadigitalagency.com
+44(0)7715 420 075
